PERCEIVED KEY DETERMINANTS OF PAYMENT INSTRUMENT USAGE: A FUZZY COGNITIVE MAPPING-BASED APPROACH

Perceived security and usage of a mobile payment application

Key determinants of sustainable smartcard payment

This paper aims at examining the sustainability of smartcard payment in retailing and consumer services. The analytical results of our survey data suggest that usefulness, ease of use, convenience, automatic addvalue service, security, reliability, and participation of popular service providers have considerable effects on continuous use of smartcard payment. The present work empirically identi...

Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method

Objective Long-term strategic planning is necessary if an organization intends to go beyond its customers’ expectations and remain competitive. A balanced scorecard is considered as a mere scorecard without a strategic plan. Therefore, it will only report the important measures not a clear understanding of leading the whole organization towards success. Strategic planning as the rationale behi...

conceptual metaphor and the acquisition of english metaphorical competence by persian english majors: a cognitive linguistic approach

بنا براستدلال زبانشناسان شناختی ، اندیشه آدمی تا حدّ زیادی استعاری است: ما اندیشه ای را، و یا قلمرو مفهومی معیّنی را، بر حسب اندیشه و یا قلمرو مفهومی معیّن دیگری درک ویا تجربه می کنیم. موارد این نوع اندیشیدن ، که استعارات مفهومی خوانده می شوند، در زبان های گوناگون به صورت تعبیرات استعاری واقعیّت می یابند. به گمان بعضی از پزوهشگران زبان دوم، آموزش وفراگیری این گونه تعبیرات باید بخشی لازم از برنامه ه...

Analysis of Complex System Development Based on Fuzzy Cognitive Mapping

This article represents one of the contemporary trends in the application of the latest methods of classification in business, where intense competition and the desire to expand drive this science to far-reaching prospects using the discusses months and the most recent classification and forecasting algorithms such as SVM, FFM, C4.5, which are used to build better business decision support mode...